Collapse: Q&A with former Circuit City CEO Alan Wurtzel
When a company is cruising along, earnings and share price high, every move seems like the right one, inexorably leading to success, as though it were planned that way. On a downward trajectory, every strategic shift looks disastrous—in retrospect, obviously so. Circuit City enjoyed a run as a good company before becoming a great company, one worthy of a Jim Collins profile in his 2001 bestseller "Good to Great." And then, after fifty years in business, everything went to hell.